Sinclair Broadcast Group has completed a live demo of ATSC 3.0 automotive services.
In recent years, there has been much discussion about integrating ATSC 3.0 into cars. Datacasting capabilities of the NextGen standard bring a lot of benefits for in-vehicle infotainment and entertainment. Along with regular TV services, the novel approach adds helpful safety features, such as geo-locational warning alerts.
Sinclair Broadcast Group, in collaboration with CASTERA, SK Telecom, and Hyundai Mobis, has completed a live in-vehicle demonstration of the practical application of NextGen datacasting.
Digital transformation of broadcasting systems continues to grow and broadcast-enabled automotive applications are the next logical step in its expansion.