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Datacasting ATSC3.0 - NextGen Broadcast-enabled automotive services

Jan 05, 2023

Sinclair Broadcast Group has completed a live demo of ATSC 3.0 automotive services.

In recent years, there has been much discussion about integrating ATSC 3.0 into cars. Datacasting capabilities of the NextGen standard bring a lot of benefits for in-vehicle infotainment and entertainment. Along with regular TV services, the novel approach adds helpful safety features, such as geo-locational warning alerts.

Sinclair Broadcast Group, in collaboration with CASTERA, SK Telecom, and Hyundai Mobis, has completed a live in-vehicle demonstration of the practical application of NextGen datacasting.

Digital transformation of broadcasting systems continues to grow and broadcast-enabled automotive applications are the next logical step in its expansion.


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