BIA Advisory Services forecast the potential for local TV Stations to "grow revenue 50% over the next 10 years as they deploy ATSC 3.0".
BIA's Mark Fratrik and Rick Ducey presented their findings at SMPTE NextGenTV Summit January 2020:
“NextGen TV represents an historically significant thrust by local TV broadcasters to establish themselves as an internet-native, mobile first, advanced TV capable distribution platform,” said Ducey.
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