"ATSC 3.0, a new broadcast signaling standard branded as "NextGenTV," is starting to break away from the TV screen and gain its first foothold on the smartphone."

"The Mark One is billed as the first smartphone to embed support for the next-gen ATSC 3.0 broadcast signaling standard."

"As an IP technology, ATSC 3.0 is designed to deliver streaming video and other kinds of apps and services to a wide range of device-types, including smartphones. The Mark One speaks to ATSC 3.0's mobile use-case."
Full article: www.lightreading.com